Participating in trade show events is a great way to get your products and your company in front of new clients and customers. It's essential to have your booth equipped with everything you need to attract visitors and make a lasting impression. This means having essential electronics equipment in your booth. Here are some items you should be sure to include in your trade show exhibit.
Large-screen televisions can be used in a number of ways, from showing demo videos of new products to presenting images of products and services you are showcasing at the event. Consider having one screen behind the lectern or podium at the front entrance, and use this screen to display a welcoming message to visitors. This can be a static image or a slideshow of messages to attract visitors inside the booth. Use another screen along the back wall to show your demo and promotional videos.
Having a way to charge tablets and phones is essential for your staff at the trade show, but it can also provide added convenience for people attending the event. Consider adding charging stations to your booth, and post a sign advertising that visitors can stop by to give their devices a quick charge. Be sure to include USB ports that accommodate a host of different devices so everyone can charge their phones and tablets regardless of the manufacturer. Charging stations should be situated next to tables and chairs, which can be used by visitors to sit and relax or to discuss products with your staff.
Arming your staff with tablet devices gives them an easy way to walk potential customers through your available products and services. Be sure that each device is pre-loaded with images and documents for your company, and ensure there is internet access for staff members to access your company's website. You can also use the tablets in conjunction with POS software to enable customer purchases for on-the-spot-sales. Another option is to add digital customer contracts to the devices, which can be emailed to interested parties or signed using a stylus directly on the tablet screens.
Talk to the organizers of the trade show to ensure you have proper electrical outlets and access to support your electronics setup. This will be essential for powering the screens and charging stations, and it will also enable you to add custom lighting and other specialized gear to your trade show booth.